Do you want your agency to be as passionate about the performance of your business and your brand as you are? Are you sharing risk and reward with your agency?
Is your agency incentive to deliver beyond the call of duty? Do you want your agency to be as passionate about the performance of your business and your brand as you are? Are you sharing risk and reward with your agency?
Performance Based Remuneration (PBR) ensures remuneration is contingent on results or other performance measures assessed against pre-determined criteria. Yardstick can assist clients on how to measure advertising agency performance, and to structure PBR agreements, developing the tools and dashboards to allow clients to measure and report this performance.
What are the benefits?
- Shared business understanding and goals
- Drives agencies to go above and beyond to deliver great work that delivers great results
- Reduces complacency often associated with fees
- It improves business performance
- It strengthens the partnership between client and agency
- Fosters longer term thinking and partnerships
Calculating Agency Bonuses
A branded food service franchiser requested that Yardstick facilitate the implementation of performance based remuneration for their media agency across all their brands. By understanding the client’s requirements and bringing best practices to bear, a robust performance management framework and dashboard was developed. The dashboard is easily adaptable to individual brand requirements and annual target setting. Bonus scales update automatically based on targets set and required criteria. The outsourcing of the actual bonus calculation to Yardstick on a six monthly basis has added a dimension of objectivity and also ensures timely calculation of bonuses that usually entails an otherwise administrative and time-consuming task.