Yardstick’s team of senior consultants have significant experience in Marketing Management, Agency Management and Commercial Management.
SOME OF OUR CLIENTS
"Working alongside Yardstick to find, not one but seven (7) agencies that perfectly synced with three (3) brand’s unique requirements for MMI Holdings Group across almost all aspects of marketing was a pleasure. Their team of experts provided the perfect balance of advice, guidance and governance so that when it was time, we selected the agencies that understood and appreciated our unique marketing deliverables and grasped our brand’s essence(s), our vision and our purpose. Their insight and professionalism is testimony to their success in the industry".
“Running the recent agency pitch for one of our brands with the help of Yardstick was a pleasure. From managing the process flawlessly, to assisting with actionable insights and information, we would not have been able to conclude the process on time and on budget without their assistance.”
Anton TwiggPortfolio Manager: Beer - Namibia Breweries Limited
"Zahn treated us with the greatest professionalism throughout the pitch, onboarding and handover process. She went over and beyond to assist and managed expectations brilliantly. We were able to keep within tight deadlines and went through a smooth process, all thanks to Yardstick".
Elize van KradenburgSenior Brand Manager – Namibia Breweries Limited
"The relationship with our new agency started off with a number of teething issues that Yardstick was tasked with facilitating in order to ensure that both parties were satisfied. After identifying the most prominent issues Yardstick was able successfully aid in ensuring that the agency took our request seriously and prioritized it. It was not the first time that we had requested Yardstick’s facilitation services, however, this time they had a mammoth objective. Proudly they took on the challenge and were successful. Because of Yardstick we are on a journey of mutual fulfillment with our agency partner".
“The effectiveness of Yardstick’s process is in the simplicity. At the heart of it all is people and how human behavior shapes relationships. These are then built around a sound understanding of the advertising business, through the whole value chain. The outcome is trust. Agency and Client trusts in the process and are therefore willing to take full rein of the relationship management.” “Our agency has benefitted exceptionally from the Yardstick methodology. We have learnt a lot in terms of best practice and global benchmarks. Most of all, our client has been able to relate with us beyond whims, but rather within a framework that is human centred, and professionally structured. We are judged by delivery, and Yardstick has encouraged us to hold the client accountable for the actions that will support our delivery (and vice versa). It is refreshing, evolving and ever-learning.”
Femi KayodeMD/ECD - AdforcePublicis Namibia
"Working with Yardstick always proves to be an excellent investment. Toni understands our (Marketing) world very well and is incredibly thorough, making sense of the most complex and outdated costing models. We would highly recommend Yardstick".
Senior Marketing TeamPEP
“Working with Johan and his team is always a great pleasure. Not only are they highly efficient at what they do, but their due diligence and industry know-how is second to none. They have also managed one of the most difficult things to do in business and that is to be big enough to carry considerable gravitas in the industry but also small enough to make their clients feel really special. I would recommend them if you are in the market for some fresh thinking and rigour in terms of an agency appointment.”
Sumayya DavenhillHead of Marketing - Prudential Portfolio Managers
"The best investment we made in our pitch process was to bring Yardstick on board, they understood our requirements and needs as a customer. They were able to provide the right advice and process to manage the agency pitch, which ensured that we are suitably matched with the right agency. This has been the best pitch process in my marketing career, and all credit goes to Yardstick."
Thobile TshabalalaHead: Marketing and Communications - Mutual & Federal
"Using Yardstick to facilitate our ATL agency pitch was worth every cent. They facilitated the extensive process and introduced us to agencies that we would not have considered. They ensured that our final choice was based on an objective scorecard with simple and clear measurements".
Marijke CoetzeeHead of Marketing - Redefine Properties
"The calculator toolkits were very useful"
"The workshop gave me an idea on how to bill my clients in the most informative manner"
"The workshop was well conducted and very informative"
"The delivery of the presentation was well executed"
"We need companies like you in this country in order to grow our economy"