Johan van der Westhuizen

B.Acc (Stell), CMA (UK) CGMA

Johan is the founder and Managing Director of Yardstick. He has more than 20 years consulting and industry experience, serving utility markets and the marketing and communication environment of some of the largest companies in South Africa and their respective advertising agencies.

His special focus is on Agency Commercial Management and Performance Measurement, with extensive expertise in organisational effectiveness and competitive positioning. Johan was also a guest lecturer in Business Strategy, Marketing and Measurement at the University of Johannesburg.

Prior to founding Yardstick, he headed the Performance Measurement and Strategic Business Services departments for the Marketing and Communication Group at Eskom.